BEAUTY | MHOOM | Amsterdam

meet the 100% natural make-up line from HIRO

Come to MHOOM for natural make-up that really makes you happy!
Discover HIRO: high-quality cosmetics, made with 100% natural ingredients that improve skin texture and tone.

100% natural - vegan - no microplastics (according to the definition of Beat The Microbead)

your new fave: Liquid Lip Paint from HIRO

What's that? No lipstick, no lip gloss, no HIRO goes one step further.
Meet the Liquid Lip Paints from HIRO: full, nourishing and intensely covering lip paint in beautiful, deep matte shades.
Of course 100% natural, super handy for on the go (doesn't break like lipstick!) and easy to apply.

Let your skin glow with HIRO's No Doubt Natural Foundation

Let your skin glow with HIRO’s No Doubt Natural Foundation – the liquid foundation that seamlessly combines natural beauty and skincare.

This innovative foundation is 100% natural, 88% organic, vegan, gluten-free and hypoallergenic.

The formula is enriched with nourishing ingredients such as aloe vera, chamomile and squalane, which soothe, hydrate and protect the skin.

Thyme helps combat blemishes and acne, while non-nano zinc oxide and vitamin E protect the skin from external aggressors and prevent skin aging.

mineral foundation from HIRO

Create a natural, flawless look and radiant glow that lasts all day.

let us introduce to you: the Bada Boom Mascara from HIRO

Bada Boom! Mascara from HIRO is a 100% natural, vegan mascara with a long shelf life, which ensures beautifully defined, long and voluminous eyelashes.

Vegetable wax strengthens the structure of your eyelashes and at the same time forms the basis for the creamy consistency of the mascara.
The creamy texture is easy to apply, dries quickly, and gives a jet black result without making the lashes too wet or greasy.

The double-sided silicone brush provides volume and definition: the short side defines and separates the lashes, the long side provides volume.
Castor oil and coffee and green tea extracts promote healthy eyelash growth.

discover the make-up brushes from HIRO

Who needs fur if you can fake it!?

HIRO brushes are made with fine, specially treated synthetic hair.
This hair does not fall out, is extra soft and feels and works like real hair.
Grab and blend color without the cruelty and hygiene issues associated with animal hair brushes.

HIRO brushes are completely vegan.

100% natural deodorant from CLEAN HUGS

Autumn is magical! 🍁
Fresh air, cozy evenings, and enjoying the pleasant atmosphere indoors.
But don't forget to keep your armpits nice and cool during those colder days! ❄️😉