ABOUT US | MHOOM | Amsterdam

What MHOOM stands for?We, Colette de Groot and Sanne Spaargaren of MHOOM enjoy making people happy with beautiful hair and beautiful products.In our store you will only find brands that are made with respect for people, animals and nature and attention to form and quality.Met Het Oog Op Morgen :) MHOOM is a clothingboutique and hairdresser in the center of Amsterdam, in the hair salon we use the fine products of Umaï, Rodolphe & Co, Hairstory New Wash, but MHOOM is also a clothing boutique with only ethical fashion and lifestyle items from Hannes Roether, About Companions, Les Racines Du Ciel, Inti Knitwear and Alchemist, fair trade, slow fashion, fair fashion, true fashion, ecofashion, ecologically responsible, environmentally friendly, PETA, Colette de Groot, Sanne Spaargaren, Met Het Oog Op Morgen
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ABOUT US

What MHOOM stands for?
We, Colette de Groot and Sanne Spaargaren of MHOOM enjoy making people happy with beautiful hair and beautiful products.
In our store you will only find brands that are made with respect for people, animals and nature and attention to form and quality.
Met Het Oog Op Morgen :)

What MHOOM is about


sustainable - fair - beautiful
personal attention
do what feels right

We, Colette de Groot and Sanne Spaargaren from MHOOM enjoy making people happy with beautiful hair and products.
In our store you will only find brands that are made with respect for people, animals and nature and special attention to form and quality.
The basic principles for our store and our brands are: sustainable - fair - beautiful.
Simply because we think there is no other way.

... Met Het Oog Op Morgen!

Did you know?


At MHOOM, we strive to make our choices as responsibly and thoughtfully as possible.
All the clothing you can buy from us is "slow": for us, that means made with respect for people, animals, and the environment.
This applies not only to our clothing, but also to our hair products and, in fact, to all the items we use and sell.


But why?
We've been working with slow fashion, eco-friendly hair products and healthy make-up for 15 years.
Simply because we think it's important and because we believe there's no other way.

We believe you can only truly wear a piece of clothing with pride when you know it's made fairly.
From natural, eco-friendly fabrics, preferably organic.
You see the quality, but you also feel it: soft, comfortable, and pleasant against your skin.

The same goes for hair care and makeup.
Your skin comes into contact with it daily, so you want products that are good for you and the planet.
Free from harmful substances and, of course, microplastics (who ever thought that was a good idea?!)

Have you ordered something from our webshop?
Environmental friendliness is very important to us, so we try to ship our packages as carefully and sustainably as possible.
The packaging material we use is reused as much as possible, and we select the smallest possible box so that it takes up as little space as possible during transport.

Last but not least...
In our salon, we wash your hair with the water-saving faucet Ecoheads showerhead. When coloring, we use sustainable Gloovy gloves, which are made from recycled material.
Our electricity and gas are green through Greenchoice, all lighting is 100% LED, and we bank with Triodos.
Coffee and tea are, of course, organic and fair trade: coffee from Illimani, tea from BioThee, and lemonade from LemonAid, all made with pure, natural ingredients. Fancy a delicious cappuccino with cow's milk or oat milk, or a cup of tea? And you'll get a delicious Holynut pastry with it: gluten-free, sugar-free, organic, vegan, and above all, incredibly delicious 😋

Got inspired? Then come visit MHOOM. We'd love to see you!
And this December, it's even more affordable! Read more about our December promotion here.


or take a look around our webshop!

Our webshop and environmental friendliness




Being environmentally friendly is very important to us, which is why we try to send our parcels as carefully and environmentally friendly as possible.
All our packaging material (the box, the wrapping paper) is reused and we select the smallest possible box to take up as little space as possible during transport.
ABOUT US | MHOOM | Amsterdam

What MHOOM stands for?We, Colette de Groot and Sanne Spaargaren of MHOOM enjoy making people happy with beautiful hair and beautiful products.In our store you will only find brands that are made with respect for people, animals and nature and attention to form and quality.Met Het Oog Op Morgen :) MHOOM is a clothingboutique and hairdresser in the center of Amsterdam, in the hair salon we use the fine products of Umaï, Rodolphe & Co, Hairstory New Wash, but MHOOM is also a clothing boutique with only ethical fashion and lifestyle items from Hannes Roether, About Companions, Les Racines Du Ciel, Inti Knitwear and Alchemist, fair trade, slow fashion, fair fashion, true fashion, ecofashion, ecologically responsible, environmentally friendly, PETA, Colette de Groot, Sanne Spaargaren, Met Het Oog Op Morgen