FASHION | MHOOM | Amsterdam

Ethical fashion, honest fashion, ecologically responsible, whatever you want to call it: all our fashion is produced with respect for people, animals and the environment. Of course, because it couldn't be any different.At MHOOM you will find honest, original fashion for men and women, made from beautiful and sustainable materials: Hannes Roether, About Companions, Les Racines du Ciel, Inti Knitwear and Alchemist, JOHA, and much more ... MHOOM is a clothingboutique and hairdresser in the center of Amsterdam, in the hair salon we use the fine products of Umaï, Rodolphe & Co, Hairstory New Wash, but MHOOM is also a clothing boutique with only ethical fashion and lifestyle items from Hannes Roether, About Companions, Les Racines Du Ciel, Inti Knitwear and Alchemist, fair trade, slow fashion, fair fashion, true fashion, ecofashion, ecologically responsible, environmentally friendly, PETA, Colette de Groot, Sanne Spaargaren, Met Het Oog Op Morgen
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FASHION

Ethical fashion, honest fashion, ecologically responsible, whatever you want to call it: all our fashion is produced with respect for people, animals and the environment. Of course, because it couldn't be any different.
At MHOOM you will find honest, original fashion for men and women, made from beautiful and sustainable materials: Hannes Roether, About Companions, Les Racines du Ciel, Inti Knitwear and Alchemist, JOHA, and much more ...

Hannes Roether


HANNES ROETHER sustainable? Naturally. Since always.
The Hannes Roether brand pays attention to the environment, saves resources, because: they are finite.
This beautiful sustainable brand has been with us since the very beginning of our store.

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About Companions


About Companions is an ethical menswear brand known for its clean, minimalist designs.
Like MHOOM, the brand values complete transparency—we believe it's the only way to go.
When you buy a garment from About Companions, you know exactly what its ethical and sustainable impact is.

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Alchemist


Alchemist designs stylish, timeless, and sporty clothing for those who choose ethical fashion that lasts longer than one season.
The brand primarily uses sustainably produced materials, preferably natural, and always with respect for people and the environment.
Alchemist has been a part of MHOOM's collection since the beginning!

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Inti Knitwear


"Best things in life are still made by hand" is the motto of INTI, founded in 1993 by Anna Cales and Leon van den Broek.
The brand guarantees beautiful, handmade knitwear made from the highest quality alpaca wool from Peru.
This beautiful brand has been available with us since the beginning of MHOOM.


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Les Racines Du Ciel


Les Racines Du Ciel – available at MHOOM since 2014 – guarantees high-quality basics that never go out of style.

Stylish garments that ultimately become a second skin.
Respect for people, animals, and the environment is paramount in their production.

Les Racines Du Ciel uses superior natural materials, certified where possible, and always adheres to the highest environmental standards.
No synthetic fibers are used, and the dyes are derived from plants (from France, Italy, and Portugal).

They work with European spinning mills and European manufacturers (Bulgaria and Portugal) whose working conditions meet or exceed ILO (International Labour Organization) standards. The manufacturers are GOTS-certified.

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basics from JOHA and JOHANSEN


Joha (Johansen for men)  is a Danish brand with a focus on natural, certified materials.

Joha was founded in 1963. To this day, Joha's focus is exactly the same as when they started: uncompromising quality, the finest wool, a great fit and a beautiful design.

Sounds good, right?

In addition to the wonderfully comfortable wool socks and lovely warm gloves, we now also have some indispensable merino wool basics from this fine brand in our collection. And all of these items are OEKO-TEX STANDARD 100 and Woolmark certified.

read more about basics from JOHA and JOHANSEN
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FASHION | MHOOM | Amsterdam

Ethical fashion, honest fashion, ecologically responsible, whatever you want to call it: all our fashion is produced with respect for people, animals and the environment. Of course, because it couldn't be any different.At MHOOM you will find honest, original fashion for men and women, made from beautiful and sustainable materials: Hannes Roether, About Companions, Les Racines du Ciel, Inti Knitwear and Alchemist, JOHA, and much more ... MHOOM is a clothingboutique and hairdresser in the center of Amsterdam, in the hair salon we use the fine products of Umaï, Rodolphe & Co, Hairstory New Wash, but MHOOM is also a clothing boutique with only ethical fashion and lifestyle items from Hannes Roether, About Companions, Les Racines Du Ciel, Inti Knitwear and Alchemist, fair trade, slow fashion, fair fashion, true fashion, ecofashion, ecologically responsible, environmentally friendly, PETA, Colette de Groot, Sanne Spaargaren, Met Het Oog Op Morgen