100% natural with UMAÏ | MHOOM

Why is Umaï so special?🔹 High-quality formulas – natural, vegan and minimalistic🔹 Gentle and effective – no mess, with results🔹 Locally produced – in our own lab in Montargis, France🔹 With a vision – every step conscious, sustainable and with love for natureEven the packaging is innovative: made from cotton waste, recycled paper or fast-growing seaweed. No plastic. No greenwashing.And about "perfume" on the label?No worries – Umaï only uses natural, allergen-free perfumes. Without essential oils, so also suitable for sensitive skin.And also not unimportant: in addition to the fact that the products give beautiful results, they smell delicious, foam great and feel super nice.Because of course it is useless to make sustainable products if they are not nice to use!Why we are fans at MHOOM:✨ Umaï's philosophy fits so well with what we stand for🌿 Everything is natural, organic and free of unnecessary junk📦 Packaging is compostable or recyclable😍 And seriously: that curl cream is amazing!Want to upgrade your routine?UMAÏ IS WAITING FOR YOU AT MHOOM. MHOOM is a clothingboutique and hairdresser in the center of Amsterdam, in the hair salon we use the fine products of Umaï, Rodolphe & Co, Hairstory New Wash, but MHOOM is also a clothing boutique with only ethical fashion and lifestyle items from Hannes Roether, About Companions, Les Racines Du Ciel, Inti Knitwear and Alchemist, fair trade, slow fashion, fair fashion, true fashion, ecofashion, ecologically responsible, environmentally friendly, PETA, Colette de Groot, Sanne Spaargaren, Met Het Oog Op Morgen
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100% natural with UMAÏ HAIR

Discover at MHOOM: Umaï – the gamechanger in natural care

Another brand that makes us so happy: Umaï.
This French pearl makes solid hair and body care products that are good for your skin and the planet.
Forget drying bar soaps – this is next level care.

🌱 100% natural, vegan, biodegradable
💧 Gentle on skin and hair
🚫 Free from sulphates, silicones, microplastics and other unnecessary additives
♻️ Zero-waste packaging
😍 The bars are super comfortable to use, foam well and last a long time.

Solid shampoo hassle? No way.
The Umaï routine is minimalistic and effective. Just 3 steps for shiny, healthy hair:
Wash – with a mild solid shampoo that gently cleanses your scalp and hair
Care – with the shine treatment mask that makes your hair smooth and supple
Detangle – with the conditioner bar that detangles, nourishes and hydrates the hair

Curly hair? Umaï’s got your back!
For curly, frizzy or frizzy hair, there is a customized routine:
Wash – with a mild solid shampoo that does not dry out your hair
Condition – with the conditioner bar that detangles, nourishes and hydrates the hair
Styling – the curl cream defines and keeps your curl in shape (so good that we are addicted to it)
Why is Umaï so special?
🔹 High-quality formulas – natural, vegan and minimalistic
🔹 Gentle and effective – no mess, with results
🔹 Locally produced – in our own lab in Montargis, France
🔹 With a vision – every step conscious, sustainable and with love for nature

Even the packaging is innovative: made from cotton waste, recycled paper or fast-growing seaweed. No plastic. No greenwashing.

And about "perfume" on the label?
No worries – Umaï only uses natural, allergen-free perfumes. Without essential oils, so also suitable for sensitive skin.

And also not unimportant: in addition to the fact that the products give beautiful results, they smell delicious, foam great and feel super nice.
Because of course it is useless to make sustainable products if they are not nice to use!

Why we are fans at MHOOM:
✨ Umaï's philosophy fits so well with what we stand for
🌿 Everything is natural, organic and free of unnecessary junk
📦 Packaging is compostable or recyclable
😍 And seriously: that curl cream is amazing!

Want to upgrade your routine?
UMAÏ IS WAITING FOR YOU AT MHOOM.
100% natural with UMAÏ | MHOOM

Why is Umaï so special?🔹 High-quality formulas – natural, vegan and minimalistic🔹 Gentle and effective – no mess, with results🔹 Locally produced – in our own lab in Montargis, France🔹 With a vision – every step conscious, sustainable and with love for natureEven the packaging is innovative: made from cotton waste, recycled paper or fast-growing seaweed. No plastic. No greenwashing.And about "perfume" on the label?No worries – Umaï only uses natural, allergen-free perfumes. Without essential oils, so also suitable for sensitive skin.And also not unimportant: in addition to the fact that the products give beautiful results, they smell delicious, foam great and feel super nice.Because of course it is useless to make sustainable products if they are not nice to use!Why we are fans at MHOOM:✨ Umaï's philosophy fits so well with what we stand for🌿 Everything is natural, organic and free of unnecessary junk📦 Packaging is compostable or recyclable😍 And seriously: that curl cream is amazing!Want to upgrade your routine?UMAÏ IS WAITING FOR YOU AT MHOOM. MHOOM is a clothingboutique and hairdresser in the center of Amsterdam, in the hair salon we use the fine products of Umaï, Rodolphe & Co, Hairstory New Wash, but MHOOM is also a clothing boutique with only ethical fashion and lifestyle items from Hannes Roether, About Companions, Les Racines Du Ciel, Inti Knitwear and Alchemist, fair trade, slow fashion, fair fashion, true fashion, ecofashion, ecologically responsible, environmentally friendly, PETA, Colette de Groot, Sanne Spaargaren, Met Het Oog Op Morgen