meet New Wash from HAIRSTORY | MHOOM

Every ingredient in New Wash is sustainably sourced, rigorously vetted, and chosen because it actually works... not because it’s cheap.Because when you pay for top quality, your hair feels the difference.New Wash contains no sulfates, no harsh detergents, and no fillers.New Wash does contain:🌿 Aloe vera: gently cleanses without stripping your scalp’s natural barrier🌻 Sunflower seed oil: softens, hydrates, and seals the hair cuticle🌸 Evening primrose oil: soothes inflammation and supports healthier hair growth👀 And did you know New Wash is fully biodegradable ♻️?You never have to worry about harming the environment when you switch to Hairstory.Are you ready to make the switch to New Wash or not? 🤭 MHOOM is a clothingboutique and hairdresser in the center of Amsterdam, in the hair salon we use the fine products of Umaï, Rodolphe & Co, Hairstory New Wash, but MHOOM is also a clothing boutique with only ethical fashion and lifestyle items from Hannes Roether, About Companions, Les Racines Du Ciel, Inti Knitwear and Alchemist, fair trade, slow fashion, fair fashion, true fashion, ecofashion, ecologically responsible, environmentally friendly, PETA, Colette de Groot, Sanne Spaargaren, Met Het Oog Op Morgen
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meet New Wash from HAIRSTORY BLOG

New Wash is a cleansing cream for all hair types.
The product makes your hair softer, smoother, and healthier and refreshes your scalp, all in one simple step.

Switching to New Wash breaks the cycle of drying out your hair and scalp with harsh shampoo and then over-hydrating with conditioner, leaving your hair feeling weighed down. This detergent-free formula leaves your natural oils intact, so your scalp stops overproducing sebum, and you’re finally free from the “wash-grease-repeat” cycle.

The result? A refreshed scalp and the healthiest hair you’ve ever had.
Every ingredient in New Wash is sustainably sourced, rigorously vetted, and chosen because it actually works... not because it’s cheap.
Because when you pay for top quality, your hair feels the difference.

New Wash contains no sulfates, no harsh detergents, and no fillers.

New Wash does contain:
🌿 Aloe vera: gently cleanses without stripping your scalp’s natural barrier
🌻 Sunflower seed oil: softens, hydrates, and seals the hair cuticle
🌸 Evening primrose oil: soothes inflammation and supports healthier hair growth
👀 And did you know New Wash is fully biodegradable ♻️?

You never have to worry about harming the environment when you switch to Hairstory.

meet New Wash from HAIRSTORY | MHOOM

Every ingredient in New Wash is sustainably sourced, rigorously vetted, and chosen because it actually works... not because it’s cheap.Because when you pay for top quality, your hair feels the difference.New Wash contains no sulfates, no harsh detergents, and no fillers.New Wash does contain:🌿 Aloe vera: gently cleanses without stripping your scalp’s natural barrier🌻 Sunflower seed oil: softens, hydrates, and seals the hair cuticle🌸 Evening primrose oil: soothes inflammation and supports healthier hair growth👀 And did you know New Wash is fully biodegradable ♻️?You never have to worry about harming the environment when you switch to Hairstory.Are you ready to make the switch to New Wash or not? 🤭 MHOOM is a clothingboutique and hairdresser in the center of Amsterdam, in the hair salon we use the fine products of Umaï, Rodolphe & Co, Hairstory New Wash, but MHOOM is also a clothing boutique with only ethical fashion and lifestyle items from Hannes Roether, About Companions, Les Racines Du Ciel, Inti Knitwear and Alchemist, fair trade, slow fashion, fair fashion, true fashion, ecofashion, ecologically responsible, environmentally friendly, PETA, Colette de Groot, Sanne Spaargaren, Met Het Oog Op Morgen